WHAT IS BLACK JOYE?

Born in Queens, Inspired by Joy

Black Joye Clothing was founded in 2021 with a simple but powerful mission: to celebrate the everyday joy of Black children living their best lives. We believe that every patch tells a story, and every child deserves to see themselves represented in the clothes they wear.

What started as a dream to create authentic, joyful images of Black children has blossomed into a movement of self-expression through our signature patches. Each piece in our collection is more than just a decoration – it's a celebration of Black culture, pride, and the beautiful moments that make up our daily lives.